Lynda Resnick began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience, which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career.

Lynda has been dubbed the PomQueen for obvious reasons. In 2003, only 12 percent of the population even knew what a pomegranate was. Today, thanks to the tireless efforts of Lynda and her team at POM Wonderful, pomegranates are ubiquitous in our culture and their astonishing health benefits are well known due to her company’s investment of more than $25 million in scientific research, which has been strategically promoted.

You can read my question and her post here: http://tinyurl.com/daxqr2

Anyway, the question had to do with how to increase sales at Your Personal Posters. She was kind enough to do some brain-storming on my behalf and although the suggestions are not really feasible, it did start me thinking: what if my potential customers were thinking the same things? So, I thought that maybe I should explain why the posters are designed to sell the way they are.

The comment I seem to get the most is “Why aren’t there photos of the famous people on the poster along with my [Mom, Dad, Sister, whatever]?”

The reason is that then I would have to secure and pay for the copyright of the famous people’s likenesses. And some of these people are VERY famous and VERY expensive. I chose instead to find information that is publicly available and put more of the emphasis on the gift recipient by using only their photo.

The second question I get often is: “Why don’t you  have [t-shirts, mugs, tote bags, calendars, whatever] with the same design? I would rather buy one of those instead of a poster.”

Fair enough question. The main reason has to do with the personalized nature of each of the posters. Many of the other items featured here cannot be printed on a digital printer with realitve ease of access. Plus, I would have to invest precious operating funds in securing blank quantities of all these items and keep them in stock in my garage, uh, warehouse, which then makes how fast I can sell them a huge issue both for me and the customer.

Well, I hope this helps you, my beloved potential customer, understand some of the business decisions that I’ve made over the past three years. Mostly it has to do with the fact that I am a one-woman-band and can only do so much in a 12 hour day. But if you buy a poster, then it eases my burden just a tiny bit and I know that’s exactly what you would want, right?

Speaking of buying a poster: if you do so this month, we have the Easter Egg Special going on now through the end of the month. With Mother’s Day right around the corner, now would be a good time to order your Mom her very own Famous Mom’s Poster. So, if you order one and use the code “Bunny20″, I’ll give you 20% off your order! Order two posters, and I’ll throw in free custom cut mattes for easy self framing (your choice of colors: black, white or cream).

These deals are fabulous and just can’t be beat! Go ahead, order one. I know you want to…