YourPersonalPoster.com

So I wrote a question to be answered by Lynda Resnick of Rubies in the Orchard. It’s a website that assists business owners in “discovering the hidden gems in your business.” For those of you who don’t know who Lynda Resnick is, I give you the following:

Lynda Resnick began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience, which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career.

Lynda has been dubbed the PomQueen for obvious reasons. In 2003, only 12 percent of the population even knew what a pomegranate was. Today, thanks to the tireless efforts of Lynda and her team at POM Wonderful, pomegranates are ubiquitous in our culture and their astonishing health benefits are well known due to her company’s investment of more than $25 million in scientific research, which has been strategically promoted.

You can read my question and her post here: http://tinyurl.com/daxqr2

Anyway, the question had to do with how to increase sales at Your Personal Posters. She was kind enough to do some brain-storming on my behalf and although the suggestions are not really feasible, it did start me thinking: what if my potential customers were thinking the same things? So, I thought that maybe I should explain why the posters are designed to sell the way they are.

The comment I seem to get the most is “Why aren’t there photos of the famous people on the poster along with my [Mom, Dad, Sister, whatever]?”

The reason is that then I would have to secure and pay for the copyright of the famous people’s likenesses. And some of these people are VERY famous and VERY expensive. I chose instead to find information that is publicly available and put more of the emphasis on the gift recipient by using only their photo.

The second question I get often is: “Why don’t you  have [t-shirts, mugs, tote bags, calendars, whatever] with the same design? I would rather buy one of those instead of a poster.”

Fair enough question. The main reason has to do with the personalized nature of each of the posters. Many of the other items featured here cannot be printed on a digital printer with realitve ease of access. Plus, I would have to invest precious operating funds in securing blank quantities of all these items and keep them in stock in my garage, uh, warehouse, which then makes how fast I can sell them a huge issue both for me and the customer.

Well, I hope this helps you, my beloved potential customer, understand some of the business decisions that I’ve made over the past three years. Mostly it has to do with the fact that I am a one-woman-band and can only do so much in a 12 hour day. But if you buy a poster, then it eases my burden just a tiny bit and I know that’s exactly what you would want, right?

Speaking of buying a poster: if you do so this month, we have the Easter Egg Special going on now through the end of the month. With Mother’s Day right around the corner, now would be a good time to order your Mom her very own Famous Mom’s Poster. So, if you order one and use the code “Bunny20″, I’ll give you 20% off your order! Order two posters, and I’ll throw in free custom cut mattes for easy self framing (your choice of colors: black, white or cream).

These deals are fabulous and just can’t be beat! Go ahead, order one. I know you want to…

OK, so on this day in 1898, a fellow by the name of J.W. Smith patented the lawn sprinkler. Interesting only because he was an African American and also for the fact that no one is even sure that he actually was the first to patent the lawn sprinkler, let alone what his actual name was. Different sources say he was J.S. Smith, while others report him as J.H. Smith.

The point of all this is that much of Black American history is being lost or tossed aside at a rapid pace. Add to that the pernicious plague of racism in culture and history and that’s a recipe for disaster, IMHO. However, if you are interested in celebrating the history of your family members, then look no further!

At YourPersonalPoster.com, we have posters that celebrate African American Moms, Dads and Women, plus all types of professions, hobbies, interests and schools. So, if you would like to preserve some African American history of your own, visit our site and order a poster today for those special people in your family.

For instance, our Famous African American Moms poster features Madam C.J. Walker, Alice Walker, Marian Wright Edelman, Toni Morrison, and five others. The Famous African American Dads poster highlights Barack Obama, Denzel Washington, Colin Powell, Louis Armstrong and five more famous dads. And the YouGoGirl African American poster showcases Harriet Tubman, Audre Lorde, Sheryl Swopes, Maya Angelou and seven more incredible women of note.

In fact, order one before April 10th and receive 10% off and FREE shipping (a $6.95 value!). Just enter in code “AAHistory10.” Remember, Mother’s Day, Father’s Day and Graduation on looming large on the gift giving horizon, so plan ahead and get the gift that makes them feel very special and makes you a “Gifting Hero!”

http://www.survivorposters.com/shop/item.php?item_id=214&category_id=46

http://www.survivorposters.com/shop/item.php?item_id=218&category_id=47

Well, here we are, me an old dog learning new tricks: I will try to stay on topic and be a source of interesting and relevant information for you readers, but the bottom line is, I’m excited about my line of personalized posters and I want to share that with you as well.

We just received a review from Jennifer at The Dirty Shirt blog. She ordered a Famous Dads poster for her husband who thought it was pretty neato. Jennifer thought it was cool that she’d found something for him that he liked, as he is very hard to shop for.

Just so you know, we have Famous Dads posters that feature famous dads from Anglo, Asian, Gay, African American, Hispanic and Jewish backgrounds. The same for Mom posters. Those specific days honoring our parental units are coming up fast (March is next week for cryin’ out loud!), so if your Mom or Pop is hard to shop for and you want to get them something they will treasure, may we suggest one of our posters?

On the African American Dads poster, we do in fact list Barack Obama. Not that amazing really, but we do like to take credit for naming him the 44th president long before election day. Sometime in August of last year, we decided to commit and put that as his title on our posters. Glad we weren’t wrong!